Summary
Industry: industrial goods & services
Application: web-based
Database: mySQL
Tools&Technologies: 3D MAX Studio, Java, Macromedia Flash, Perl

Opportunity
Kössinger AG is a Germany based company providing its clients with ceramic, porcelain and textile representative goods for over 25 years. With 250 employees, subdivisions in Asia and East-Europe, it is a leading representative goods manufacturer in Europe that made over 12 millions products for 15 thousands contracts. Being a representative goods manufacturer, Kössinger AG is strongly concerned about effective and innovative products presentation and advertisement.

Solution
The company wanted to improve their products online presentation with a tool that would allow for dynamic 3D models simulation and presentation. Two different approaches were developed to emphasize the products exclusiveness.
The first demonstration was made to show clients how a product (a mug, for example) would look like if it was made with a picture or photo at customer's option on it. We produced a number of models representing real ceramic and porcelain products using 3D MAX Studio, developed a Java application that allowed rendering of multiple object positions with an overlaid picture the client wanted to use, implemented webmaster interface to manage pictures and models. The latter allows company managers without any technical skills to make product demonstrations for any particular client. Moreover, clients do not need to visit Kössinger AG. All they need to do is to e-mail the picture to the company and to choose the model they want and watch demonstrations from their home or office.
The second demonstration was made to show vessels with pictures printed with thermosensitive paint. Flash movies were produced to show how the picture on the vessel changed when hot water was poured or ice was put. Additionally, a web site flash introduction and flash movies for a number of site pages were created.

Benefits
The launch of enhanced web site has allowed Kössinger AG to improve and extend substantially the convenience of online features. Customers repeatedly stated that it was the type of Web site that they expected from a customer-oriented company. Additionally, our solution is expected to allow Kössinger AG to reduce operating expenses significantly cutting down the traveling costs for meetings with customers, and to attract more clients through the web site simplifying communication process of company managers and customers.